Target's Limited Edition of Ubisoft(R)'s Shaun White Snowboarding Video Game Now Available
Exclusive Version Adds Content You Won't Find Anywhere Else, Including Target Mountain
MINNEAPOLIS, Nov. 17 /PRNewswire-FirstCall/ -- Snowboarding phenomenon and Target athlete Shaun White has made his way to Target stores in virtual form, as the exclusive edition of Ubisoft's newest action sports title, Shaun White Snowboarding, is now available.
The special Target edition of the game, available on the Xbox 360(R) video game and entertainment system from Microsoft, PLAYSTATION(R)3 computer entertainment system and Wii(TM) home video game system from Nintendo, will have exclusive extended content and features that consumers won't be able to find anywhere else, including the Target Mountain - an entire mountain environment found only in the Target edition. Gamers will also be able to take advantage of exclusive jibs and additional scenes. Additionally, players will be able to cozy up in the game's virtual version of the Target Chalet, the real-life mountainside home where Shaun and his fellow Target athletes hang out with friends and family at the annual Winter X Games in Aspen, Colorado. Among other exclusive features, the Target Chalet is the only indoor environment anywhere in the game.
"We are really excited about the additional content our exclusive version of Shaun White Snowboarding brings to Target guests," said Troy Michels, Target Lifestyle Marketing. "With the help of Ubisoft and Shaun, we think the Target limited edition of the game offers an enhanced experience and helps showcase the Target brand and our partnership with Shaun."
Shaun adds, "I'm really excited to have the game out in stores! I also can't wait for people to check out the Target edition with the extra mountain and the Target Chalet. Hopefully players will be stoked."
Shaun White is an Olympic gold medalist and has 42 professional wins, including seven Winter X Games gold medals. He was also the first athlete to win gold medals in Winter and Summer X Games in unique disciplines. White has collaborated with Ubisoft's award-winning development team to create Shaun White Snowboarding. The game features open-world mountains across the globe, where players are free to define their own experiences and express themselves through tricks, unique riding styles and highly customizable avatars. Players can also hang out with their friends and have fun off the board by throwing snowballs, hiking to access secret spots and filming their friends doing tricks.
For more information about Shaun White Snowboarding, please visit www.shaunwhitegame.com.
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.
About Target
Minneapolis-based Target serves guests at 1,684 stores in 48 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE: TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
(C) 2008 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Shaun White is used under license from Shaun White and Shaun White Enterprises, Inc. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii and the Wii logo are trademarks of Nintendo. (C) 2006 Nintendo.
MEDIA CONTACTS:
Wes Phillips
TriplePoint
415-955-8500
wes@triplepointpr.com
Caroline Andrew / Tim Brodhagen
Mfa, Ltd.
212-528-1691
candrew@mfaldt.com / tbrodhagen@mfaltd.com
SOURCE Target
CONTACT: Wes Phillips of TriplePoint, +1-415-955-8500,
wes@triplepointpr.com, or Caroline Andrew, candrew@mfaldt.com, or Tim
Brodhagen, tbrodhagen@mfaltd.com, both of Mfa, Ltd., +1-212-528-1691