Fall Clothes and Accessories Come Alive in a Virtual Presentation

MINNEAPOLIS, Nov. 1 /PRNewswire-FirstCall/ -- Target adds a new dimension to fashion with the Target Model-less Fashion Show, transforming Grand Central Terminal's Vanderbilt Hall into the site of the world's first virtual fashion show. State-of-the-art technology will produce High Definition holograms allowing Target clothes to strut down a virtual runway -- models not included. Audiences can expect a theatrical show in which Target clothes and accessories are the stars and the laws of physics no longer apply.

The Target Model-less Fashion Show will feature men's, women's, bridal and maternity collections from Bowie by Keanan Duffty for Target(R), Erin Fetherston(TM) for Target, Isaac Mizrahi for Target(R), Liz Lange for Target(R) and Mossimo for Target(TM) as well as jewelry, handbags and shoes from Dominique Cohen for Target(R) and HOLLYWOULD for Target(R).

"Everyone will have a front row seat at the Target Model-less Fashion Show, where the stars of the show are the clothes and the accessories," says Trish Adams, senior vice president, Target. "This is the first time a fashion show will be completely produced with hologram technology, without models, without a runway and easily accessible to all fashion fans."

Powered by hologram innovator Musion Systems Limited, the presentation will employ an illusionary technique that uses Eyeliner(TM) foil to give two dimensional images the illusion of depth. The installations are recorded, played back and projected in true High Definition giving the holograms unprecedented quality and clarity.

The Target Model-less Fashion Show will take place on Tuesday, November 6, and Wednesday, November 7, in Vanderbilt Hall at Grand Central Terminal on E. 42nd Street between Park and Lexington Avenues.

About Target

Minneapolis-based Target serves guests at 1,591 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE: TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

Contact: Jennifer Hinchey
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Target Media Relations
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