Blaine and Major George Hood of The Salvation Army Kick-Off of the Target

2-Day Sale with 100 Deserving Children and Their Families

MINNEAPOLIS, Nov. 24 /PRNewswire/ -- At 5:00 a.m. EST this morning, after an astounding finale to one of his most incredible challenges to date, David Blaine, the world's greatest endurance artist and magician, arrived in Jersey City, NJ to accompany 100 children on a very special holiday outing. Just hours after breaking free from the gyroscope in which he was suspended 50 feet above the ground, Blaine escorted the group on a magical shopping adventure at the start for the Target(R) 2-Day Sale.

David Blaine appeared alongside Major George A. Hood, National Community Relations Secretary for The Salvation Army, to meet the excited families and host a hearty pre-shopping breakfast. After welcoming remarks from both men, each of the families, identified by The Salvation Army, was presented with a Target GiftCard valued at $500 to help make the holidays especially joyful this year.

"I'm extremely proud of this challenge," said Blaine. "With its successful outcome, I'm able to give something back. As a kid, my mother dressed me in clothes from The Salvation Army, so my participation in this challenge hit very close to home. The thought of being with these children and their families today was my inspiration throughout the challenge."

"We were thrilled when Target approached us with the opportunity to work with David Blaine on this challenge," said Major Hood. "His connection to The Salvation Army, and his own special way of creating magic made him the perfect person to raise awareness about our work and the challenges that many people face on an everyday basis."

During his latest feat, Blaine endured more than two days of exposure to the elements, while shackled inside of a gyroscope that was continuously spinning in all directions. Target challenged Blaine to do this as a fun and surprising way to celebrate kick off the annual Target 2-Day Sale.

About Target

Minneapolis-based Target serves guests at 1,494 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE: TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

Contacts: Target Media Relations
(612) 696-3400

Elizabeth McGovern
Kaplow Communications
(646) 747-3530


SOURCE Target
11/24/2006

9375 11/24/2006 06:18 EST http://www.prnewswire.com