Blaine and Major George Hood of The Salvation Army Kick-Off of the Target
2-Day Sale with 100 Deserving Children and Their Families
MINNEAPOLIS, Nov. 24 /PRNewswire/ -- At 5:00 a.m. EST this morning, after
an astounding finale to one of his most incredible challenges to date, David
Blaine, the world's greatest endurance artist and magician, arrived in Jersey
City, NJ to accompany 100 children on a very special holiday outing. Just
hours after breaking free from the gyroscope in which he was suspended 50 feet
above the ground, Blaine escorted the group on a magical shopping adventure at
the start for the Target(R) 2-Day Sale.
David Blaine appeared alongside Major George A. Hood, National Community
Relations Secretary for The Salvation Army, to meet the excited families and
host a hearty pre-shopping breakfast. After welcoming remarks from both men,
each of the families, identified by The Salvation Army, was presented with a
Target GiftCard valued at $500 to help make the holidays especially joyful
"I'm extremely proud of this challenge," said Blaine. "With its
successful outcome, I'm able to give something back. As a kid, my mother
dressed me in clothes from The Salvation Army, so my participation in this
challenge hit very close to home. The thought of being with these children
and their families today was my inspiration throughout the challenge."
"We were thrilled when Target approached us with the opportunity to work
with David Blaine on this challenge," said Major Hood. "His connection to The
Salvation Army, and his own special way of creating magic made him the perfect
person to raise awareness about our work and the challenges that many people
face on an everyday basis."
During his latest feat, Blaine endured more than two days of exposure to
the elements, while shackled inside of a gyroscope that was continuously
spinning in all directions. Target challenged Blaine to do this as a fun and
surprising way to celebrate kick off the annual Target 2-Day Sale.
Minneapolis-based Target serves guests at 1,494 stores in 47 states
nationwide by delivering today's best retail trends at affordable prices.
Target is committed to providing guests with great design through innovative
products, in-store experiences and community partnerships. Whether visiting a
Target store or shopping online at Target.com, guests enjoy a fun and
convenient shopping experience with access to thousands of unique and highly
differentiated items. Target (NYSE: TGT) gives back more than $2 million a
week to its local communities through grants and special programs. Since
opening its first store in 1962, Target has partnered with nonprofit
organizations, guests and team members to help meet community needs.
Contacts: Target Media Relations
9375 11/24/2006 06:18 EST http://www.prnewswire.com