Financial News Release

Dayton Hudson July Sales Up 8.1 Percent
08/05/99

MINNEAPOLIS, Aug. 5 /PRNewswire/ -- Dayton Hudson Corporation (NYSE: DH) today reported that its net retail sales for the four weeks ended July 31, 1999 increased 8.1 percent to $2.220 billion from $2.053 billion a year ago. Comparable-store sales increased 3.3 percent from the same period a year ago. Total company sales were $14.503 billion year to date.

"Target's sales in July were on plan, while Mervyn's and the Department Store Division were below expectations," said Bob Ulrich, chairman and chief executive officer of Dayton Hudson Corporation.

Percentage Change in Sales

                                    July      2nd Quarter    Year-to-date
    Comparable Stores
       Target                       4.3           6.5            7.3
       Mervyn's                    (0.5)          2.8            3.1
       Department Stores           (0.5)          2.7            3.0

       Dayton Hudson                3.3           5.7            6.3

    Total
       Target                      10.8          12.9           13.7
       Mervyn's                    (1.1)          2.4            2.8
       Department Stores           (2.1)          1.8            2.2

       Dayton Hudson                8.1          10.4           11.0

Dayton Hudson Corporation operates large-store general merchandise formats, including discount stores, moderate-priced promotional and traditional department stores. The company currently operates 1,211 stores in 44 states. This includes 881 Target stores, 267 Mervyn's stores and 63 Department Stores.

Dayton Hudson news releases are available through Company News on Call by fax at 800-758-5804 extension 342677 (DHCorp) or at http://www.prnewswire.com or http://www.dhc.com

SOURCE Dayton Hudson Corporation