Financial News Release

Dayton Hudson November Sales Up 8.0 Percent
12/03/98

MINNEAPOLIS, Dec. 3 /PRNewswire/ -- Dayton Hudson Corporation (NYSE: DH) today reported that its net retail sales for the four weeks ended Nov. 28, 1998 increased 8.0 percent to $2.706 billion from $2.506 billion a year ago. Comparable-store sales increased 3.0 percent from the same period a year ago. Total company sales were $22.818 billion year to date.

"Sales in November were on plan at Target, slightly below expectations at Mervyn's, and below plan at the Department Stores," said Bob Ulrich, chairman and chief executive officer of Dayton Hudson Corporation. "Sales for the Thanksgiving weekend tracked our November divisional results."

                           Percentage Change in Sales

                            November      Year-to-date
    Comparable Stores
      Target                  4.3             5.6
      Mervyn's                1.1            (0.4)
      Department Stores      (2.9)            4.0

      Dayton Hudson           3.0             4.5

    Total
      Target                 11.4            12.8
      Mervyn's                0.0            (2.3)
      Department Stores      (3.5)            4.0

     Dayton Hudson            8.0             9.5

Dayton Hudson Corporation operates large-store general merchandise formats, including discount stores, moderate-priced promotional and traditional department stores. The company currently operates 1,182 stores in 41 states. This includes 851 Target stores, 268 Mervyn's stores and 63 Department Stores.

Dayton Hudson news releases are available through Company News on Call by fax at 800-758-5804 extension 342677 (DHCorp) or at http://www.prnewswire.com.